The Big Green Apple

Published on Monday, 17 July 2017

“Electric mobility is not only fast and fun, but it is a phenomenon that is gaining a considerable foothold, entering increasingly into our lives thanks to the continuous technological advances being made. FE provides a boost in this direction: the technology that the teams invent in order to win, or that Enel has made available especially for the smart grids at the race track, can be applied to commercial products that, therefore, become more efficient, less expensive and increasingly diffuse among the population”

– Francesco Starace, CEO Enel

“The idea that we want to communicate is that we can contribute to solving the problems of the city by combining technological solutions, such as those being tested with Formula E, with those developed by companies such as Enel in the field of energy production from renewables,” explained Alejandro Agag prior to the Closing Bell ceremony. “It was difficult to bring FE to New York but we have made every attempt to do so because this city is an extraordinary stage from which to showcase the idea: the image of our zero impact racing cars flashing past a backdrop of skyscrapers and the Statue of Liberty, will be seen all over the world, convincing an increasing number of people that today electric cars are not just ecological, but also beautiful, powerful and cool.”

“The message,” underlined Ryan O’Keefe, “is also that this is the future and it will arrive sooner than you think. It is no coincidence that important countries such as France, Holland and India have already announced a halt to the sale of cars powered by combustion engines. New York is a city that loves being at the cutting edge, picking up on the latest innovations and creating trends. I will be surprised if the message of Formula E is not received with the utmost enthusiasm with electric mobility making an appearance here very soon.”

Armando Varricchio, the Italian ambassador in Washington attended the Wall Street event, “proud to see Italy and Enel as symbols of innovation.” In the USA a new interest in electric mobility is gathering pace, not only amongst researchers but also investors. “Enel,” Varricchio said, “is a company that is investing significantly in this field and it will probably be capable of changing the culture of mobility also in the Unites States.”

To paraphrase Humphrey Bogart in a film set right here in New York, it’s the future, baby. “And there’s nothing you can do about it.”