Enel Brasil’s strategic plan for sustainability considers rooting as a fundamental factor in all of the company’s social actions, and as such it adopts dialogue with local leaders and partnership with communities to identify the true demands and needs of each group.
Created in 2005, the Enel Shares Leadership Network is an innovative partnership initiative that stimulates the development of local leaders to help with community organisation. An important tool in building a close relationship between the Group’s distributors and communities, the project materialises the concept of Shared Value Creation (SVC).
Among the benefits for the company are the facilitation of access to areas of social complexity and the strengthening of community relations. Society gains tools for socio-economic development and improvements in the energy distribution services.
The activities are developed through permanent and systematic dialogue, encouraging the engagement with local inhabitants and promoting social improvement, in addition to supporting the company in constantly improving the quality of its services in the region.
Monthly meetings are held with each network, comprising community associations, NGOs, universities and cultural groups such as escaped slaves (quilombolas) and indigenous peoples.
The project constitutes a direct communication channel to identify the main demands for each location and to create a relationship of trust and closeness between the company and the population.
In 2016 the Networks benefitted 43,664 people with actions such as commercial negotiations, lectures, workshops for women, enrolment in the Low-Income Social Tariff programme and efficient exchange. The Networks have 279 active leaders in 32 towns and cities in Ceará and Rio de Janeiro.